It’s simple when you’re 4

Abel chose our fantastic partner the Jane Goodall Institute of Canada. He’s only 4 but that doesn’t matter. He’s able to help. He’s able to choose. He’s shown us that kids can do way more than adults think.

Why did he choose this fantastic cause?

“I love monkeys! I want them to be safe,” says our hero Abel.

Jane Goodall Institute of Canada is founded by Dr. Jane Goodall who knew there was more than meets the eye.

Dr. Jane Goodall first set foot in what is now known as Gombe Stream National Park in 1960 when she launched her pioneering research with wild chimpanzees. She was only 26 years old. Her research project was unlike any other and has taught us so much about our closest cousins in the animal kingdom. 

Jane continues her work today by travelling an average of 300 days per year speaking in packed auditoriums, school gymnasiums, and conference centres about the threats facing chimpanzees, other environmental crises, and her reasons for hope that we will ultimately solve the problems that we have imposed on the earth.

Everywhere she goes, Jane urges audiences to recognize their personal power and responsibility to effect positive change through consumer action, lifestyle change and activism.