Study of North American Charities Reveals That Kids Are Important FundraisersPosted: February 19, 2018
ECHOage.com, the better way to celebrate, announced findings of a study of North American charities revealing that kids are important fundraisers for charities – and in many cases are influential when it comes to their parents’ and grandparents’ decisions on charitable giving. Partners such as Make-A-Wish Canada, WWF, and SickKids participated.
ECHOage is fully aware of the impact kids can have and to better understand the relationship between charitable giving and children, ECHOage recently conducted a study of North American charities revealing that:
- 80% of charities believe that kids are capable of being meaningful fundraisers for their charity
- 92% of charities think that teaching kids about fundraising from a young age helps them become more financially responsible
- 68% of charities know of situations where kids have influenced their parents’ or grandparents’ decision to support their charity
- 84% of charities indicate that it’s very important to expose people to fundraising at a young age
“We’ve always known that kids are capable of making an impact – the results of this survey and our $10 million raised in 10 years milestone are proof that when given the tools to give, kids not only mean business but are important stakeholders for North American charities, often influencing decisions of others when it comes to charitable giving,” says Alison Smith, Co-Founder, ECHOage.